Saturday, December 15, 2012

Solutions: Industries

1,500 sailing yachts for charter in St. Maarten

Banking and Finance
Tourism and Real Estate
Pharmaceutics and Health Care
Alcoholic Beverages
Waste Management and Recycling

Are you a business looking to establish or expand its presence structurally in a Caribbean market, such as Curacao?
MarkStra can help with market research, growth strategy, implementation and evaluation that keep in mind that both our solutions and their implementation should consider the limited resources, close relationships and ROI challenges in small states.

Banking and finance
Expertise includes market research and strategy related to:
  • personal mortgages and loans
  • transactional services
  • micro-enterprise and small business
  • large business accounts
  • customer core values
  • branding, positioning, advertising, direct mail
  • growth strategies
  • customer care and satisfaction
  • new products
  • partnerships
  • in Aruba, Bonaire, Curacao, St. Maarten and Suriname

Tamira La Cruz has also analyzed the Fund Services Administration Industry in the Caribbean and developed marketing strategy for the Dutch Caribbean SecuritiesExchange.

Tourism and real estate
Expertise includes:
  • developing business plans for hotels, residential and commercial real estate, as well as small businesses such as car rentals, restaurants, and attractions targeted to tourists
  • evaluation of the Curacao Marketing Plan of the Curacao Tourism Board
  • presiding over Curacao Chapter of Hospitality Sales and Marketing Association International (HSMAI)

Pharmaceutics and health care
Expertise includes:
  • mapping Caribbean health care markets
  • feasibility studies for medical supplies and services
  • forecasting Caribbean pharmaceutics market potential
  • developing medical tourism concepts
  • pharmaceutics market research among Caribbean specialists, doctors and nurses
  • particularly in Aruba, Curacao, Jamaica and Trinidad & Tobago, but also in the Eastern Caribbean

One of the many brands we have enjoyed contributing to
with brand research and strategy
Alcoholic Beverages
Expertise includes:
  • brand market research and strategy development for global and local beer, stout, liqueur, and spirits brands
  • product portfolio analysis
  • advertising testing
  • new product concept research
  • in Aruba, Bonaire, Curacao, Bahamas, Bermuda, Trinidad & Tobago and St. Vincent

Waste management and recycling
Expertise includes:
  • interim marketing management waste management company
  • providing structure to the customer-contact departments of waste management company
  • guiding sales force
  • developing blue print for marketing plan
  • developing business plans for recycling companies in Curacao and other countries

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