Solutions: Not-for-profit




Heritage, Culture and Sports
Higher education
Enterprise development
Business and professional associations


Is your organization functioning at the intersection of where private and public enterprise meet,
serving a public necessity, but with the need to be more business and market oriented?
If you need assistance, Tamira La Cruz, CEO of MarkStra can help.
MarkStra keeps in mind that both its solutions and their implementation should consider the limited resources, close relationships and ROI challenges in small states, certainly when it comes to heritage and culture organizations, business and professional associations and start-up enterprises. We all KNOW they are important to our communities. The challenge is to support them in a sustainable way.


MarkStra Caribbean has significant expertise in the following areas:


Enterprise development

Consulting projects have included:

  •      training for starting entrepreneurs on business planning, marketing, importing, exporting, franchising
  •     developing business plans for hotels, car rentals, restaurants, retail stores, and others
  •     developing and implementing innovation in emerging industries, recycling and renewable energy

Business and professional associations

As board member and president of organizations such as the Curacao Chamber of Commerce & Industry, the Curacao Knowledge Platform, the Curacao chapter of the international Hospitality Sales and Marketing Association Inernational (HSMAI), and others, Tamira La Cruz has led or been involved in developing and implementing strategy for business and professional associations in Curacao and the Caribbean. MarkStra Caribbean has  developed several proposals for trade/industry groups to promote their industry globally.




Presiding over HSMAI's 2011 Retreat in Christoffel National Park


Higher education 

Consulting projects have included:
  • developing vision and strategy for institution
  • developing marketing plan
  • self-evaluations
  • advisor to medical school


Heritage, Culture and Sports

Consulting projects have included:
  • sponsorship plan and marketing workshops for Netherlands Antilles Olympic Committee and sports federations
  •  developing innovative revenue streams for an art center
  • business and marketing workshops for artists 
  • marketing plans for national parks and monuments
  • being an amateur painter and outdoor enthusiast ourselves helps

    The first Xmas Market at Landhuis Bloemhof