Thursday, May 15, 2008

Why you should know the trends

Competition is tough. Those who survive and thrive are those who can come up with new product ideas, innovations, and effective strategies to get these to the customer… first (or almost first). Not any new product or customer care innovation or strategy. No, those ideas and innovations that appeal to your customer. And, alas, the speed of change in customer tastes and preferences. Generations amorph. Lifestyles change. Developments outside of your product category now influence yours like never before.

If you are in charge of innovation, customer care or strategy at your organization, how do you keep track? If you are on a small island, it’s a two-edged sword. What you see in the U.S. (or elsewhere) this year will be on your island at least a few months later. So, you have time to prepare. But, unless you spend enough time abroad and sit down to analyze what you see, you won’t know the trends.

That’s where a trend analyzer comes in handy. Michael Tchong of
Ubercool, “The most influential trendspotter in America”, according to the London Daily Telegraph, will be in Curacao to take us through his analysis of global trends this coming May 29th. He is hosted by the Hospitality Sales and Marketing Association International Curacao.

Mr. Tchong has spoken, among others, for Evian North America, Diageo, Euroforum in Rotterdam, several realtor associations in the U.S., Visa Europe in Istanbul, Luxury Home Marketing, Ubertrends in Colombia, several hospitality groups across the U.S. and at the Harvard Business Club.

He will take us on a whirlwind tour of the most telling trends and leaving you infused with new ideas that make sense. As a professional you cannot afford to not be aware of possible innovations (unless you can afford not to have a job). But, even if you are not specifically in charge of innovations, his presentation will leave you impressed and inspired.

Visit for more information and to register.

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