Thursday, May 15, 2008

Ask for the business and make it personal

On a recent visit to Jamaica, the Jamaicans impressed me with the fact that every Jamaican asks for the business, consciously or subconsciously. Everybody asked: “When are you coming back?”

The most impressive of all was Keith, the driver on the airport shuttle. He welcomed us aboard with a nice, personal flight-attendant-like speech. The kill came as we arrived at the airport. He said, paraphrased:

“Did you enjoy your time in Jamaica? .... I hope you come back. And remember to tell your friends what a good time you had, so they will come too. It’s because people like you and your friends keep coming to Jamaica that people like me have a job. So, thank you for coming and have a safe flight home.”

Now, that hits home.

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