Thursday, May 15, 2008

What are your destination’s “accidental” brands?

You don’t have to go to Jamaica to know that it has great beaches, rivers, waterfalls and flora. Then again, several Caribbean islands have those.
But, I don’t think anyone can leave Jamaica and not know what is unique and innate to Jamaica:

  • Blue Mountain Coffee
  • The Jamaican Bob Sled Team (with its own restaurant and merchandise at the airport)
  • The colors of the Jamaican Flag (used in every imaginable tourist-related product)
  • The colors of the Rastafarian movement (see above)
  • Braids
  • Jamaican Jerk
  • Chicken-every-imaginable-style
  • *Bob Marley*

What a great diversity: music, food, colors, entertainment, “boutique” java, sports and fashion.
And most sustainable and renewable.

Three Questions for you:

  1. What are your destination’s unique and innate accidental brands?
  2. How can they be exploited, preferably in a sustainable way?
  3. Is there something for every taste?

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