MarkStra Research Strategy Implementation and Evaluation

Getting a feel for fieldwork in Haiti (before the 2010 earthquake)

Our areas of expertise are:

Research and Analysis

MarkStra Caribbean’s expertise is desk research, moderating focus groups and other qualitative research, and B2B market research. However, MarkStra does all kinds of market research.

Tamira La Cruz, CEO of MarkStra Caribbean’s strength lays in practical but thorough analysis, keeping in mind the broader organizational and ROI objectives.

Strategy

MarkStra’s added value lies in adapting common strategy and growth models to the situation of Caribbean small states. MarkStra Caribbean can help you with feasibility studies, as well as business, growth, innovation, export and marketing strategy and plans.

Implementation

Many businesses and not-for-profit organizations in small states cannot afford or do not have the need for a full-time C-level Chief Business Development or Marketing Officer. Yet, they need a C-Level expert to compete effectively against global competitors. Tamira La Cruz can be the part-time outsourced Chief Business Development or Marketing Officer for your organization.

Evaluation, auditing, monitoring

Let MarkStra Caribbean help you measure your progress in achieving your projected revenue, sales, profit, business development or other marketing objective in the areas of: 

• Strategy and marketing implementation
• Customer service
• Enterprise, Business and Economic Development programs funded by local or multilateral organizations